Data Mapping/Demographics

• Determine clusters of subgroup populations

• Use spatial references to make strategic decisions

• Determine travel distances and travel times for your target audience/potential clients

Data mapping along with demographic assessments gives planners and decision makers a better understanding of what type of people their programs and company currently attract.

By doing so, the Research and Evaluation Group then identifies locations that match other community characteristics, or helps better develop a strategic location plan to attract different customer cliental.